Overall, The 22 Immutable Laws of Marketing Reviews is a simple and excellent read. Teaches us that there are general marketing rules that can help you get your brand on top and stay on top. However, since the book was written back in the early nineties a few of the examples are out of date. For example they mention that Lotus as being the top spreadsheet software. However, we now know that Excel is now the most popular software. Examples like that and talking about New Coke being around make the book and examples seem a little outdated.